Puppy

Sales – The Puppy Dog Close

The key to sales of puppies? Let the prospective owner take them home for a couple of days. Let their kids play with the little fur ball. The pups won't be returned unless: 1) ugly doggies or 2) ugly customers. That's the key to a puppy dog close. If you believe in your product it's the perfect method to reduce friction  for the buyer to fall in love with your product. If you have a great product, let your customer try it and then threaten to take it away after proof of efficacy. Do this 10 times and get 7 sales...

Business Networking 101

The other day, I was at a networking event. A young sales guy came up to me and after introducing himself and without even asking my name, he started...

Lumpy Mail WoopAss

Sales Tid Bits

Many CEOs who come from the product or technical ranks and have little to no experience with selling or managing a sales force fall victim to a few easily...