Fire Bad Customers

Fire Bad Customers

Fire Bad Customers? Are you crazy? It's hard enough to get customers, why the hell would you fire them? We all know this, not all customers are created equal so fire your bad ones. I recently worked with two CEO's who were complaining about their customers. In one instance the CEO was asked to submit a proposal to an existing customer and who was applying pricing pressure. When I asked him why this customer was so important to him, he said they represented about 40 percent of his company's gross revenue. Upon further digging I found out that the 40% revenue customer only produced 2% of his profit. It became clear, that: 1) winning this barely profitable customer at a discount might be losing and, 2) that there needed to be a methodology to evaluate the value of a customer. I'm a student of the human mind and how we often we make bad decisions. I know that if we go with our gut, we are just as likely to be wrong as we are to be right.  Study's show that even the best statisticians make poor statistical judgments when they're pulling answers out of their butts. If CEOs formalize an evaluation process, if they're intentional about...

ThinkTank Peer Advisory Group

Join New ThinkTank Peer Advisory Group

Why a Peer Advisory Group? It's lonely at the top.  Have you noticed? If you run a business where do you go to let down your guard? Where can you go to be vulnerable? Where can you share your deepest concerns? Who helps you be a better leader? Share them with you Partners? What if they are the issue? Share them with your spouse or spouse equivalent? Maybe...

Washington DC Peer Advisory Group

How To Find The Best Washington DC Peer Advisory Group

Washington DC Peer Advisory Group List How do you go about finding a great Washington DC Peer Advisory Group? Well there are several choices, all of them viable, but are they viable for you? What are your choices for a Washington DC Peer Advisory Group say you? Organization Facilitation 1 on 1 Coaching Monthly Cost Extras Netcito Assisted No $95 – $195 Education Self-Facilitated EO Self-Facilitated No $200 Social Club Speakers Vistage Professionally Mandatory $1,000 – $1,400 Speakers Facilitated Intranet TAB Professionally Yes $1,000 Intranet Facilitated Speakers ThinkTank Professionally Optional $500 Can of WhoopAss Facilitated *prices are best estimates NetCito - Is a DC area company. Founded in DC and tends to be focused on the tech community. The peer advisory group is self-facilitated. A viable low-cost choice. EO or Entrepreneurs Organization- Described by many as Clubby and a Social Club that centers on speakers, networking/social events and also offers the opportunity for members to join self-facilitated peer advisory groups. More focused on those who believe they "made it" than those that want to drive growth. Vistage - The grandpa of peer advisory group Vistage is over 50 years old. It is professionally facilitated by 1099 contractors called, chairs. Chairs go through a vigorous selection and training program and many wash out without ever starting a group. Vistage Groups can be as large as 18 members. Vistage expense is driven by speakers at meetings, overhead of the...