LifeFuels Moonshot

In 1962, a young, charismatic President Kennedy announced an ambitious plan. "First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth." John F. Kennedy, September 12 1962 Seven years later, Kennedy was not with us to hear these famous words. "That's one small step for man, one giant leap for mankind." Niel Armstrong, July, 20 1969 It was an ambitious plan. In fact, to this day, ambitious plans are often called moon shots. By setting an ambitious goal, American scientists and engineers pushed the envelope of science. Kennedy's dream was realized. In 2014, a bombastic, charismatic, buffoonish "entrepreneur," Jonathon Perrelli announced his slightly less ambitious Moon Shot. "First, I beleive that this company should commit istelf to acheiving the goal, before this decade is out, of making a water bottle and avoid the hoots and howls of Mr. Cranky." Jonathon Perrelli, April Fools Day, 2014 More than Five years later, just nipping under the wire of the end of the decade, LifeFuels Announces, "We're kicking off our Pilot Program on June 12th." LifeFuels Yes according to an email from LifeFuels, Dear LifeFueler Subject: Pilot Program Details You will be provided with a Bottle,...

Retail Tectonic Shifts and a few Yuks

Retail Tectonic Shifts? Is Mr. Cranky going to talk about what's happening in Germany? No that's Teutonic Shifts.  This is the kind of shirt that takes place when the earth's floating tectonic plates mash together and shake the world. Shit is happening in retail. Some of it good. Most of it bad. In this post, true to form, Mr. Cranky briefly touches on the good but will hammer home the bad effects of retail tectonic shifts. Amazon - Retail Tectonic Shifts Amazon - The Good: Have a stupid idea in your head and search it on Amazon and there it is...