Personal Branding BS

Enough already with the video-blogs from people who might have had something to say but after the 5th video blog it's just noise. It's all about personal branding and yet the problem with personal branding is that it typically winds up looking like a camel.. you know what a camel is, right? It's a horse designed by committee.  Most personal brands are built to attract everyone and therefore repel no one. Take it from a man whose personal brand is a repellant: If you are not focused and highly targeted regarding your personal brand audience...

Cialdini’s 7 Principle’s of Pre-suasion

Dr. Robert Cialdini is a pioneer in the science of neuro-marketing or influencing behavior through neuroscience. In his seminal (which is one of those words I pull out of my butt which is where I keep my thesaurus in order to appear erudite which is a word that came from the same butt to make me look like I went to some kind of decent college), back to the thought...

Growing Sales

Every, well, almost every, let's just say most great CEOs are always thinking about growing sales. recently Chris Tully, of Sales Xceleration spoke about growing sales to My CEO ThinkTank Peer Group. One of his slides got me thinking (two things about that, #1) yes, sometimes I think and #2) Chris dropped much more than just one thought-provoking concept). The concept that resonated the most was Chris's, Growing Sales as represented in the image below. If you're the CEO of a small startup, and your product does not dominate your territory (geography) and niche, then growth strategy is easy. Concentrate on building a more differentiated and better product. Left out of this slide is the other possible path, build a better sales and marketing organization. Easily said...

The Power of Relativity

Fried Green Tomatoes In the movie, Fried Green Tomatoes, there is a scene where a young boy is playing on a train track. His foot gets stuck in the track,...

ethical referrals

Ethical Referrals

Ethical Referrals Being a business coach exposes me to hundreds of business owners hungry for referrals. I meet butt loads of people a month. I have a huge network of contacts. I'm a connector. But I'm not an indiscriminate referrerer. I'm careful with the products, services, companies, and people who get my Mr. Cranky seal of approval. There are three types of referrals: 1) Ethical Referrals, 2) Relationship Referrals, 3) Transactional Referrals. So let's evaluate referrals as a sales development strategy. Every business thrives on sales. New leads drive new sales. There's a ton of bad ways to get sales...

Bad Spam, Bad Marketing

Talk about bad marketing! Usually, Mr Cranky just ignores his spam mail. Occasionally, I lie to draw a lesson from them so I've decided to improve the following spam mail and send it to the spammer so that old Mak Saini...

Decision Making 8 Ball

Decision Making

Here's scary information about decision making. We make logical decisions illogically. In decision making, we don't weight either side of an argument equally. There is some hidden force that puts its finger on the scale and tips it in one direction. Decision makers will run from risk, faster and harder than they will run towards gain. Proof? Don't you believe me? You think you're a logical decision maker? I say you're risk averse? According to Michael Lewis's new book, lung cancer patients confronted with the choice of radiation therapy or surgery with a 90% survival rate, the overwhelming choice is surgery.  Yet just by framing the question differently, when presented with surgery with a 10% mortality rate, patients overwhelming choose radiation therapy. Do you understand that 90% survival is the same as 10% mortality...

Puppy

Sales – The Puppy Dog Close

The key to sales of puppies? Let the prospective owner take them home for a couple of days. Let their kids play with the little fur ball. The pups won't be returned unless: 1) ugly doggies or 2) ugly customers. That's the key to a puppy dog close. If you believe in your product it's the perfect method to reduce friction  for the buyer to fall in love with your product. If you have a great product, let your customer try it and then threaten to take it away after proof of efficacy. Do this 10 times and get 7 sales...

Can of Whoopass

Mr Cranky’s 5 Marketing Predictions 2017

Mr Cranky’s 5 Marketing Predictions 2017 Want to know what marketing trends are going to take off in 2017, than read these 5 marketing predictions from Mr Cranky, the man that guaranteed a Hilary Clinton presidency! Direct Mail Firms will save time by addressing their mailers directly to recycling centers Local jurisdictions will enact laws saying that placing advertisement fliers on windshields is littering and subject to $50 fine per flier In recognition that no one picks up a phone call from someone they don’t know telesales companies will stop waiting for the phone to ring before they hang-up and don’t leave a message. Email marketers will realize that the 5th email saying, “Hey I’m not sure if you got my message but I wanted to make sure you didn’t miss this opportunity,” will start writing that message on the 3rd Somebody is going to realize that the old ways aren’t working and move from push marketing to pull marketing. These companies will gain attention by: Earning press mentions through a differentiated valuable product and/or service. Achieving high crowd sourced review scores by producing a quality product and/or service. Strong SEO-based online marketing. Valuable content marketing. AdWords Well placed digital advertising. Bonus…...