Scam Alert: ExecMagic

Warning! Warning! Warning! ExecMagic is another company, much like AdvisoryCloud, which use to be ExecRanks, prays on people’s desire to sit on boards (see AdvisoryCloud post here). It seems like AdvisoryCloud/ExecRanks, ExecMagic monetizes executives hopes and dreams of becoming a board member without much success of that exec obtaining a board seat.

A couple of weeks ago, this cockwaffle, Tom Cook from ExecMagic

Thomas A Cook II ( Tom) from ExecMagic – Best practices
Tuesday, April 16⋅5:00 – 6:00 pm
Thomas A Cook II ( Tom)
Subject: Best practices‌
Phone: 530 693 4155
Information entered by the customer: I am looking for some coaching on how to do my job better and more efficient.

June 6, 2019 Update: I just found out that Tom Cook is a fake name used by multiple salespeople at ExecMagic. Abra Cadabra, Poof, your name is now Thomas A Cook II… that’s ExecMagic (see post)

A little research later and I determined this guy was doing the old bait and switch. He wasn’t looking for a coach or a sample coaching session. He wanted to sell me his bullshit product, ExecMagic.

I am sure my regular readers won’t find this remarkably difficult to believe, sometimes I have an immature childish streak and my humor reveals this. For instance, often when I’m driving on long road trips and I get a spam phone call, I will take the call and when the caller wants to sell me insurance or credit card or it’s the spam fake IRS, I wait for them to ask me a question and then in an exaggerated weird voice, I will say,

“Excuse me but I have the worst case of diarrhea… it is like burning a hole in my hiney. Have you ever had diarrhea that bad? What should I do?”

Sometimes I can keep the person on the phone for a minute or two discussing my stomach ailments.  Sometimes they hang up right away. Once a quick-witted guy said, I should stick a burning torch up my ass and that should cure it… and then hung up. Another time a nice woman with a South Asian accent tried to be helpful and she made me feel guilty. I apologized and hung up.

I’ve done this in front of my offspring and the lady who is married to Mr. Cranky who you call Mrs. Cranky at your peril.  My sons love it and are amazed I can carry on this conversation without laughing. Mrs. Don’t-You-Dare-Call-Me-Cranky… is not so much entertained.

Well, back to Tom Cook and ExecMagic. I was looking forward to our “coaching session,” and I was set to school Tommy on my diarrhea issues and the bastard didn’t show for our appointment. So I waited 10 minutes and then sent him an email and called him. But the phone went to voicemail and the voicemail was full (note: just as I was writing this, I called Tommy and he gave me some bullshit reason why he didn’t show up and he then pretended that he was legitimate, but before he could get anywhere, I recommended that he find my thoughts on this blog post).

Whatever you do, please don’t call Tom Cook, at  (530) 693-4155 and tell him you have really bad diarrhea, that would be bad. And if he doesn’t answer, don’t leave him a message about your digestive tract… that would also be bad. But if you don’t listen to my warning, I’d love to hear how your call went!

Anyway, I googled ExecMagic and found that they are somehow related to another dubious company called Boardsi (see their baffling bullshit website here).  I don’t know how ExecMagic is related to Boardsi, yet when you link to it routs you to I’m looking for some help to translate exactly what Boardsi does? Here’s some verbiage from their web site:

Here at boardsi, we pride ourselves in being a solution that’s encompassing. We want to be the bridge between modern companies and advisory solutions, hence, we’ve instilled a number of strategies that will help bring accommodating solutions to companies irrespective of size and niche.

Huh? Maybe if I check out their vision, my vision of who they are will become more clear:

We intend to be the company that executives are looking for to help revolutionize their businesses and set them on the path towards working in the Advisory role. We want to be a solution to all levels of businesses, hence we will gladly reach out to executives, irrespective of the size of their businesses.

OMFG! That didn’t help at all… I’m sure I’ll learn more if I dig into their description of what they do:

In pursuit of our goals, we have assembled a team of highly motivated people to put hands on deck on ensuring that we are not only able to create a business society that favors all sizes of businesses, but that we are also able to sustain it. Each member of our team is trained and operates with the same goal, client success.

WTF? After reading that, I have to say that anyone who reads their website which basically says, we don’t know who the hell we are or what we do, and still does business with them deserves to be scammed. That is the dumbest use of 169 words (yes I counted them), I’ve ever seen.

Look these guys may be worse than ExecRanks, now known as Advisory Cloud (see post here).

Before I finished this post I got this tweet from Bob Gourley who probably doesn’t want to be associated with Mr. Cranky Diarrhea.

Why would a company do business under multiple names like Boardsi or ExecMagic? The recently declared bankrupt companyCommniclique changed its name to Clique because the courts found that Communiclique was a fraudulent company run by criminals and in an attempt to obfuscate google results they changed their name. FlimFlam changed its name to Trustify because Danny Boice is an idiot and his equally guilty wife whispered in his ear, “Hey Danny, it’s probably not a good idea to telegraph to investors that your going to flimflam them so let’s brand our company to look a little more trustworthy.” Really, you don’t call Dockers, pants for the big butted man, you call them Dockers. That’s marketing.

Check ExecMagic’s Logo… it looks like a 7-year-old did it on an Ipad. But hey, why would you invest in a logo if you change the name of your company every time you change your diarrhea skid-marked underwear.

Lessons you should have learned from this episode of Mr. Cranky Hates Them All

  • ExecMagic is Boardsi and they are in the same business as AdvisoryCloud which is  ExecRanks
  • Don’t call Tom Cook and tell him about your diarrhea at (530) 693-4155
  • Mr. Cranky likes potty humor
  • Mr. Cranky wears dockers

May 16, 2019 – Update: This post has been updated after I received a phone call from Gilbert J. Tsai, of the Hanson Bridgett law firm. Mr. Tsai wanted me to know that ExecMagic is not the same company as AdvisoryCloud which use to be known as ExecRanks. I corrected this post to reflect that change. 

Apparently, The Scamming Schemers at Advisory Cloud do not want to be associated with the Scamming Schemers at ExecMagin. I can only assume ExecMagic is equally disturbed having their joke of a business model compared to the sleazy business practices of AdvisoryCloud (formerly ExecRanks).

I also make this offer to the team at ExecMagic/Boardsi and AdvisoryCloud. If you would like to post a response to this post, I will gladly post your response here. If you can point to any verifiable factual errors, I will gladly correct them. Remember opinions are not facts and my opinions and the opinions of others expressed in this blog cannot be factually incorrect because opinions are not facts.

Disclaimer: I volunteer my time and am an independent contractor for many organizations. The Views on my blog post are my own and do not represent the views of any of the organizations with whom I dedicate my time. That includes my clients in my coaching practice, the members of my Driven Forward ThinkTank, the University of Maryland. Mach37, The Founders Institute. These views also do not reflect the opinions for any organization that I was formerly associated with including, James Monroe Elementary School, where I graduated with distinction from 6th grade, Lexitron which I left in 1982, Montgomery Youth Hockey or Vistage an organization was grateful to be a part of and of which I happily parted ways in 2014.