Startup Business Plan

Raising Capital Cookbook – Participating Preferred

Participating Preferred Stock…. it’s not an evil thing.  It’s not a bad thing.  It is a real thing and significant thing that effects valuation and the quality of an exit.  Therefore it’s prudent that entrepreneurs seeking funding should understand its implications.

  • Preferred – a stock that is a cross between a debt/loan and a equity/stock instrument.  In venture financing the preferred shares have the same rights as common shares with the some added perks including dividend/interest payments.  Deemed preferred because in the case of a distribution this class of stock has preference over other classes when doling  out the proceeds of an exit.  The participating preferred receives their portion off the top of a distribution which in the case of a poor exit could mean they are the only one’s to receive any cash. For instance if the investment is $5 million and the exit is $4 million the investor would receive the entire proceeds leaving no return for the company.Lastly, often times, preference is negotiated as a multiple of  the investment amount with multiples ranging anywhere from none, to 1 – 3 and in rare occasions more of the money originally invested.  For instance a$5 million 10% 2X Participating Preferred investment means the investor will receive their dividend plus $10 million (2X times the $5 million) before common shares are entitled to divide the remainder.
  • Participation – participation refers to the fact that after the preferred stock is paid back off the top of any exit, the stock is then converted into common shares and is entitled to sharing its pro-rata share of the remaining cash (often referred to as double-dipping).

Got that? So let’s look at some examples:

The following table illustrates 3 different valuations and preferred preference scenarios.  The first column assumes a $3 million pre-money valuation and converts to common with no preference, the second a $4 million pre-money valuation and 1X preference, and the third $5 million pre-money valuation and 2X preference. The higher you push the valuation the higher an investor is likely to push for a higher multiple.


At first blush it would appear that the 3rd scenario was the the best valuation because it leaves the company with 50% of the ownership, the highest of the 3 scenarios.  Yet on exit, participating preferred alters the pay-out for the entrepreneur.

In the example below there are 3 different scenarios for three different liquidity events.  The graph is set up in pairs and the first column of each pair represents the company’s, the second the investor’s share of the value of an exit.  In each graph the three pairs represent rising multiples of participation; 0X, 1X , and 2X. All of the scenarios assume a 10% dividend of $1 million for the two years from investment to exit.  The blue column represents the amount of dividend taken off the top of the distribution, the red represents the preference multiple and the green represents the pro-rata share of the remainder. These three graphs demonstrate the effects of participation on a $20 million, $40 million, and $100 million dollar sale of the company.



These three graphs illustrate the effects of participating preferred versus valuation.  In the first graph the $20 million exit proves more profitable to the company with the lowest valuation and lowest preference multiple.  The $40 million was break-even across all the valuation scenarios. In the 3rd graph, the $100 exit, illustrates that the effects of the participating preferred multiple diminish with the size of the exit.

Participating preferred reduces risk for the investor.  When risk is raised by a higher valuation investors will seek to reduce the risk with a higher participating preferred multiple. It’s all a trade-off.  If the investor is confident they will execute flawlessly to a grand-slam, home-run exit, then take the higher multiple and give up the points.