Mercaris: I Like This Startup
Take a business model that is proven and been done before in a space that is big enough to build a great business. Yet currently too small for the market leaders and eventual acquirers to pay attention to until it’s too late.
Take a very smart, presidential fellow, CEO, Kellee James with 10 years experience in the market.
With market-leading early adopter customers that include:
- Whole Foods
- Organic Valley
Great seed investors:
- Pierrre Omidyar – founder of eBay
- Kapor Capital – Mitch Kapor the founder of Lotus, the 1st PC Superhit Application
- Comcast Ventures
Limited Technology Risk, the platform works and can handle scale
Use of Capital – To add customers
Mercaris is a marketplace for the online trading of organic and non-GMO commodities. Sort of like the Chicago Board of Trade but not quite.
This one is worth a look!