Consumer Electronics Show 2018 – Joshua Konowe Guest Correspondent

A few years, in 2014, one of my favorite commentators or commenters of cronies or whatever, who calls himself Skippy went to CES and agreed to share his impressions (see here). Today, Joshua reports from his latest experience at the show.

  • It’s definitely the place to try something new. Lots of spaghetti throwing, like the attached first screenshot I’m calling marketing message No. 347, or as a good friend put it, “random meta observations”. This was from one of the big 3 car companies.
  •  The second photo was Samsung’s 2-story VR booth. The booth had VR skiing competitions and several immersive swivel chairs that maneuvered 360 degrees in all directions, especially upside down. So much confusion generally between AR and VR and the need to showcase why one is better than the other. Even what seems to be clearly defined already is not to the rest of the world.
  • Lots of plugged in vehicles of all kinds. The first one is a foldable electric moped from Luxembourg and the next picture is a Chinese company trying to be Tesla-like.
  • 50% of all the software and hardware products at the show are paring or trying to pair with Amazon’s Alexa and Google Home. Apple may have lost this battle somehow. TBD. Very few talked about Siri.
  •  CES is awesome for meetings and grouping together networking, dinners and more. There were a lot of b2b folks vs the throngs of consumers you’d expect.
  •  Tricky if you are trying to coordinate with media in particular at the show. So many distractions for them because they need something glitzy to write about. Also related: The cab lines were 2 hours plus in several cases so coordinating at the show meant sacrificing literally hours of valuable time. Maybe meet reporters waiting for a cab next time 🙂
  • It is a viscously hard place to launch anything unless you are ready to drop a lot of money. Consider trying to make enough noise for your product when people waited 3.5 hours just to walk through Google’s booth on day 1. <-that actually was a thing.
  • Get a speaking slot or enter a pitch/competition somehow. Certainly, the most cost-effective bang for the buck.
  • The pole dancing robot was nifty.

Joshua Konowe is a serial founding entrepreneur. He ran eAgent, BrandClick, Uppidy and Folr as CEO from 2002-2016. Currently, Joshua is the head of strategy and marketing at Silent Circle, a global b2b encrypted communications platform with both hardware and software solutions, headquartered in Columbia, MD. He is a dad, finds solace in swimming and is active on the speaking circuit for both business and personal passions. Prior to being talked into starting his own businesses after 9/11 and now joining others; Joshua worked for Katz Radio Group, Neilsen, TheDeal.com and Institutional Investor Magazine in New York City. He graduated with a BA in History from the University of Kentucky.