ethical referrals

Ethical Referrals

Ethical Referrals Being a business coach exposes me to hundreds of business owners hungry for referrals. I meet butt loads of people a month. I have a huge network of contacts. I'm a connector. But I'm not a indiscriminate referrerer. I'm careful with the products, services, companies, and people who get my Mr Cranky seal of approval. There are three types of referrals: 1) Ethical Referrals, 2) Relationship Referrals, 3) Transactional Referrals. So let's evaluate referrals as a sales development strategy. Every business thrives on sales. New leads drive new sales. There's a ton of bad ways to get sales...

Neuroscience Storytelling

The Neuroscience of Story Telling

The Neuroscience of Story Telling, compliments of Ethos3 Here's a great infographic regarding the neuroscience of Story Telling. It does a great job of explaining why storytelling engages the audience, resonates and is a powerful motivator. Also check out this great post by Scott Schwertly on the Ethos3 blog. ...

Bad Spam, Bad Marketing

Talk about bad marketing! Usually, Mr Cranky just ignores his spam mail. Occasionally, I lie to draw a lesson from them so I've decided to improve the following spam mail and send it to the spammer so that old Mak Saini...

Decision Making 8 Ball

Decision Making

Here's scary information about decision making. We make logical decisions illogically. In decision making we don't weight either side of an argument equally. There is some hidden force that puts its finger on the scale and tips it in one direction. Decision makers will run from risk, faster and harder than they will run towards gain. Proof? You don’t believe me? You think you're a logical decision maker? I say you're risk averse? According to Michael Lewis's new book, lung cancer patients confronted with the choice of radiation therapy or surgery with a 90% survival rate, the overwhelming choice is surgery.  Yet just by framing the question differently, when presented with surgery with a 10% mortality rate, patients overwhelming choose radiation therapy. You do understand that 90% survival is the same as 10% mortality...

Puppy

Sales – The Puppy Dog Close

The key to sales of puppies? Let the prospective owner take them home for a couple of days. Let their kids play with the little fur ball. The pups won't be returned unless: 1) ugly doggies or 2) ugly customers. That's the key to a puppy dog close. If you believe in your product it's the perfect method to reduce friction  for the buyer to fall in love with your product. If you have a great product, let your customer try it and then threaten to take it away after proof of efficacy. Do this 10 times and get 7 sales...

Can of Whoopass

Mr Cranky’s 5 Marketing Predictions 2017

Mr Cranky’s 5 Marketing Predictions 2017 Want to know what marketing trends are going to take off in 2017, than read these 5 marketing predictions from Mr Cranky, the man that guaranteed a Hilary Clinton presidency! Direct Mail Firms will save time by addressing their mailers directly to recycling centers Local jurisdictions will enact laws saying that placing advertisement fliers on windshields is littering and subject to $50 fine per flier In recognition that no one picks up a phone call from someone they don’t know telesales companies will stop waiting for the phone to ring before they hang-up and don’t leave a message. Email marketers will realize that the 5th email saying, “Hey I’m not sure if you got my message but I wanted to make sure you didn’t miss this opportunity,” will start writing that message on the 3rd Somebody is going to realize that the old ways aren’t working and move from push marketing to pull marketing. These companies will gain attention by: Earning press mentions through a differentiated valuable product and/or service. Achieving high crowd sourced review scores by producing a quality product and/or service. Strong SEO-based online marketing. Valuable content marketing. AdWords Well placed digital advertising. Bonus…...