Daniel Pink's Book Drive on Motivation

Daniel Pink – Drive & Motivation

Daniel Pink's book Drive, the surprising truth that motivates us shatters traditional thinking on motivation. It's a good read presenting an interesting theory regarding 1st world motivation. What is the top motivation for huumans? Money right? Surprisingly, according to Pink's research Money as a motivator isn't all it's cracked up to be. According to Pink, Conceptual Workers are motivated by 3 basic factors: Purpose - A belief people are motivated to do work that contributes to something meaningful and important Autonomy - Be managed by results versus rigid adherence to meaningless rules and regulations Mastery - The ability to gain skills and knowledge It's an interesting theory, well worth thinking about. But for sales...