Blog: Forward Thinking

Thoughts and Musings from Glen Hellman about Executive Performance, Startups, the Washington DC Tech Scene and more.
Puppy

Sales – The Puppy Dog Close

The key to sales of puppies? Let the prospective owner take them home for a couple of days. Let their kids play with the little fur ball. The pups won't be returned unless: 1) ugly doggies or 2) ugly customers. That's the key to a puppy dog close. If you believe in your product it's the perfect method to reduce friction  for the buyer to fall in love with your product. If you have a great product, let your customer try it and then threaten to take it away after proof of efficacy. Do this 10 times and get 7 sales...

Empty Board Room

Becoming a Collaborative Leader?

Should I Become A Collaborative Leader or should I be an authoritarian? Should I seek outside advice, join a peer advisory group or hire an executive coach? And if so, why? Simple… it’s the difference between authoritarian hierarchical failure or collaborative success. An Eastern Airlines L1011 crashes into the everglades while approaching Miami Airport. A United Airlines DC8 runs out of fuel 6 miles prior to landing at Portland Or. A Chinese Airline approaching San Francisco banks hard...

Can of Whoopass

Mr Cranky’s 5 Marketing Predictions 2017

Mr Cranky’s 5 Marketing Predictions 2017 Want to know what marketing trends are going to take off in 2017, than read these 5 marketing predictions from Mr Cranky, the man that guaranteed a Hilary Clinton presidency! Direct Mail Firms will save time by addressing their mailers directly to recycling centers Local jurisdictions will enact laws saying that placing advertisement fliers on windshields is littering and subject to $50 fine per flier In recognition that no one picks up a phone call from someone they don’t know telesales companies will stop waiting for the phone to ring before they hang-up and don’t...

Grit or Why Learning Disabled and Immigrants Dominate Entrepreneurship

Dyslexic citizens make up nearly 1/2 of the prison population and only 1/5th of the general population. Where are the dyslexics who aren't imprisoned? They're starting and running some of the worlds great companies. Companies that include: Ford, Apple, Virgin and Charles Schwab. Henry Ford, Steve Jobs,. Richard Branson, Charles Schwab, Cisco's John Chambers and HP co-founder Bill Hewlett, all afflicted with Dyslexia. In addition to learning disabled there's an inordinate amount of company founders who started and run some of the worlds greatest companies. Including: Tesla, WhatsApp, Google, eBay, Yahoo, PayPal. Why is that? What makes these two groups more apt to succeed as entrepreneurs than...