Blog: Forward Thinking

Thoughts and Musings from Glen Hellman about Executive Performance, Startups, the Washington DC Tech Scene and more.
Mr Cranky Startup Technology Resolution

Mr Cranky’s 2017 Startup Technology Resolution

Mr Cranky and Startup Technology a match made in heaven. Mr Cranky's back and I've made my 2017 Startup Technology Resolution list for the coming year. For the past 2 years I've fortunately avoided the crank inducing bullshitocracy that is the DC Tech Startup ecosystem. I've been able to avoid the Faux Silicon Valley wannabe wantrepreneur festival celebrations of  stupid ideas, poorly executed and horribly explained. Then recently, with a slight case of FOMO a work assignment thrust me headfirst back into the ooze of DCs anemic startup ecosystem. So here's my resolution for 2017. I will not get upset when I see what I...

New Years Predictions

Mr Cranky’s 2017 Technology Year In Review Predictions

Anyone can tell you what happened in the New Year but only Mr Cranky can tell you what happened In the year to come! Mr Cranky’s 2017 Year in Review: January - Marissa Mayer at Yahoo announces she’s created a new logo…. Because that’s the only thing she’s ever done while running Yahoo that hasn’t devalued the stock.  So why not once again fix the only thing that isn’t broken at Yahoo. February - Apple’s Tim Cook announces the new Apple 8 which has no headphone jack, no screen, no microphone, no speaker and no keyboard and gets 3 hours life from its...

Puppy

Sales – The Puppy Dog Close

The key to sales of puppies? Let the prospective owner take them home for a couple of days. Let their kids play with the little fur ball. The pups won't be returned unless: 1) ugly doggies or 2) ugly customers. That's the key to a puppy dog close. If you believe in your product it's the perfect method to reduce friction  for the buyer to fall in love with your product. If you have a great product, let your customer try it and then threaten to take it away after proof of efficacy. Do this 10 times and get 7 sales...

Empty Board Room

Becoming a Collaborative Leader?

Should I Become A Collaborative Leader or should I be an authoritarian? Should I seek outside advice, join a peer advisory group or hire an executive coach? And if so, why? Simple… it’s the difference between authoritarian hierarchical failure or collaborative success. An Eastern Airlines L1011 crashes into the everglades while approaching Miami Airport. A United Airlines DC8 runs out of fuel 6 miles prior to landing at Portland Or. A Chinese Airline approaching San Francisco banks hard...

Can of Whoopass

Mr Cranky’s 5 Marketing Predictions 2017

Mr Cranky’s 5 Marketing Predictions 2017 Want to know what marketing trends are going to take off in 2017, than read these 5 marketing predictions from Mr Cranky, the man that guaranteed a Hilary Clinton presidency! Direct Mail Firms will save time by addressing their mailers directly to recycling centers Local jurisdictions will enact laws saying that placing advertisement fliers on windshields is littering and subject to $50 fine per flier In recognition that no one picks up a phone call from someone they don’t know telesales companies will stop waiting for the phone to ring before they hang-up and don’t...